Thursday, January 26, 2012

Nutshell: Silvia Lahner

What has the feature community achieved?

A medium called radio, which seems to be a little beyond its technical zenith: whether this impression seems to be right or wrong. But his has to be discussed.

What do we need?

We should hold on to content, which has been with us for some 40 years. But we should face other challenges – like the need to adapt to a younger audience, more familiar with new technologies of communication.

What will be our goal for the future?

Without accepting compromise on content, remain close to state of the art and be as flexible in using communication techniques as our form of art permits.

Thus radio features have to remain as close to their themes as they always were."

Silvia Lahner, ORF, head of the feature department, Austria

No comments:

Post a Comment